Another Step Towards Increased Circularity – Kappahl Group Launches Second-Hand Service Online

Through reCRQL’s platform, Kappahl customers can sell their used clothing and buy second-hand items directly from other users online. This initiative supports Kappahl Group’s goal of reducing textile waste and promoting clothing reuse, which is a crucial part of the company’s sustainability strategy.

“The collaboration marks an important step in our circular transformation journey, where we continue to explore new circular business models to inspire and support our customers in recirculating their Kappahl garments to new users. By broadening our second-hand offering, we make it even easier for our customers to extend the life of their Kappahl pieces—one of the most effective measures to reduce the negative climate impact of textiles,” says Viktoria Arndt, Business Development Manager at Kappahl Group.

By integrating reCRQL’s platform into Kappahl’s offering, customers can circulate their garments online. The user-friendly platform enables customers to create listings with Kappahl’s own product images, descriptions, and automatically suggested pricing. Additionally, members of Kappahl’s customer club have access to their purchase history, making it easier to resell previously bought items. The service is available for the entire Kappahl Group assortment, including women’s, men’s, and children’s clothing, as well as all brands under the Kappahl Group umbrella.

“Kappahl Group is a dream partner for reCRQL. Kappahl is dedicated to sustainability and is a leader in sustainable initiatives. With several strong brands, a loyal customer base, and a high demand in the second-hand market, Kappahl is the perfect match for our platform,” says Sofie Hjelmberg, co-founder of reCRQL.

About reCRQL
reCRQL was founded with the vision of making circular consumption the norm. Through the reCRQL platform, brands can offer their customers an easy and profitable way to resell purchased products—without the need to develop their own solution. With reCRQL’s support, the customer journey doesn’t end at purchase, allowing brands to retain customer insights and relationships rather than handing them over to external platforms.

For further information, please contact:
Kappahl Group
Johanna Flemström, Communication Manager
johanna.flemstrom@kappahl.com, T + 46 (0)72 99 74 649