Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn. The collection will be launched in stores and online on October 16th.

October 3, 2024 at 08:00 AM UTC

- In collaboration with Sanna, we have visualized and created a collection together that lifted kay/day's aesthetic to a new dimension. The fact that Sanna already genuinely likes kay/day has made the process even more rewarding. Her perspective and personality have given it an extra edge," says Gabrielle Grennard, designer for kay/day at Kappahl Group.

It was a couple of years ago that creator and influencer Sanna Jörnvik Déman discovered kay/day. Now, two years later, her name is on two unique collections - a result of the exciting design collaboration with the team behind kay/day.

-The collection is exactly what I want to wear in the fall. Soft garments in a timeless and classic design that gives a nice, feminine silhouette. This autumn, I will use the knitted lounge sets every day," says Sanna about the new collaboration.

The capsule collection consists of both everyday and lounge pieces, made to be loved for a long time to come. All in well-crafted, tasteful design with a focus on structures, details and carefully selected materials that keep you warm in the autumn and winter months. Garments to live in from morning to night - from nights at home to days on the town.

As always, kay/days garments are made from carefully selected materials, here with a focus on RWS-certified, undyed wool in its natural colour palette.