Media and news

March 26, 2025

Kappahl Group's customers continue to say no to bags – surplus generates 1.7 million SEK for environmental organizations

Kappahl Group, together with its customers and the Newbie brand, is making a difference by reducing the use of shopping bags. For the eighth consecutive year, Kappahl Group is donating the surplus from bag sales to organizations dedicated to sustainable development.

March 17, 2025

You and Yours – Kappahl’s major spring fashion campaign

Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups – women, XLNT, lingerie, men, and children.

March 17, 2025

Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection

Fashion comes and goes, but style endures. This year, Kappahl Finland celebrates 35 years of Nordic fashion - and does so in a way that honours both past decades and the fashion-conscious consumer of the future.