Welcome to the Kappahl Group
Welcome to the Kappahl Group
We are one of the leading fashion companies in the Nordic region, with over 330 stores in five countries and online sales in 20 markets. Being able to love fashion and also be part of a sustainable future is a matter of course for us. Our Kappahl and Newbie brands are underpinned by the vision to create a responsible world of fashion. Welcome to the Kappahl Group!
This is the Kappahl Group
We have been providing affordable and responsible fashion to millions of customers since 1953. With our Kappahl and Newbie brands, we are one of the leading fashion companies in the Nordic region.
Sustainability
Is it possible to love fashion and be part of a sustainable future at the same time? We are confident that it is!
Work with us
Together we are challenging and developing the fashion industry. It’s a mission that involves a variety of roles, ranging from design and product development to warehouse and sales. You’re welcome to join us on our journey!
330+
stores in Sweden, Norway, Finland, Poland and the UK.
20+
online markets in Europe and Asia.
4,000
employees in eight countries in Europe and Asia.
Net zero
by 2040, the Kappahl Group will have net zero carbon emissions.
Latest news
March 17, 2025
You and Yours – Kappahl’s major spring fashion campaign
Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups – women, XLNT, lingerie, men, and children.
March 17, 2025
Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection
Fashion comes and goes, but style endures. This year, Kappahl Finland celebrates 35 years of Nordic fashion - and does so in a way that honours both past decades and the fashion-conscious consumer of the future.
February 4, 2025
Another Step Towards Increased Circularity – Kappahl Group Launches Second-Hand Service Online
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
