March 17, 2025
Press release
Corporate
Fashion
Sustainability

Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection

Fashion comes and goes, but style endures. This year, Kappahl Finland celebrates 35 years of Nordic fashion - and does so in a way that honours both past decades and the fashion-conscious consumer of the future.

Glad kvinna och liten tjej ler mot kameran.35 years at the forefront of fashion

Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Shortly afterwards, the first Kappahl stores were opened in Espoo, Turku, Tampere, Helsinki, Kuopio, Pori, Kokkola, Vaasa, Imatra and Salo. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.

The launch of the online store kappahl.com in 2014 brought Kappahl even closer to its customers, and today the online store and the stores strongly support each other. The company's beloved children's clothing brand Newbie is also celebrating its 15th anniversary this year, offering timeless and beautiful clothes for the little ones in the family.

Friendly service, variety and responsibility have been key to the company's success - and these values will continue to drive its success in the future. In autumn 2024, Kappahl took a new step towards more sustainable fashion by launching a second-hand children's clothing business in 11 Finnish stores, supporting the development of a more sustainable fashion culture.

Timeless spring collection - a style that stands the test of time

Kappahl's 35th anniversary year culminates in the launch of a new spring collection in week 13, designed to stand the test of time in both style and quality, encapsulating Kappahl's heritage of timelessness, quality and responsibility. Classic silhouettes, natural tones and carefully selected materials reflect modern elegance combined with practicality. The collection is designed for fashion-conscious consumers who appreciate long-lasting clothing.

"Kappahl has come a long way alongside our customers, and we are proud to offer fashion that stands the test of time, both in style and quality. Our new spring collection is a tribute to enduring style - classic silhouettes, natural tones and quality materials that are as relevant today as they will be in years to come," says the Kappahl design team.

35 years at the forefront of fashion in Finland is just the beginning. Kappahl continues its commitment to responsibility and customer-centric fashion - not just by following trends, but by creating styles that will last for years to come.

Kappahl's spring collection launches in week 13.

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