You and Yours – Kappahl’s major spring fashion campaign
March 17, 2025
Press release
You and Yours – Kappahl’s major spring fashion campaign
Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups – women, XLNT, lingerie, men, and children.
A brand in transformation, rooted in heritage
The campaign is captured using a combination of digital and analog techniques to create an authentic feel. Kappahl’s Marketing Director, Andrea Stenhamre, explains how this campaign strengthens the brand’s identity through creative communication:
“Kappahl is on a very exciting journey as a brand, and with our spring campaign, we convey our diverse fashion range in an uplifting and creative way, inviting a sense of spring and joy. Our products take center stage in our communication, rooted in our core values—high-quality products with a great fit, designed for all moments of the season. They are created to last over time, so you can love them again and again.”
Timeless design and quality for long-lasting fashion
The campaign showcases the season’s looks, featuring a blend of sophisticated boho, statement dresses, and tailored silhouettes mixed with stylish wardrobe essentials, relaxed fits, and timeless denim. The color palette consists of soft, neutral tones with hints of pink hues, classic black, and updated denim washes in carefully selected materials, ensuring a fresh yet versatile spring feel.
“We have come a long way together with our customers, and we take pride in offering fashion that endures—both in style and quality. Our new spring collection and campaign are a tribute to lasting style—classic silhouettes, natural tones, and premium materials that are as relevant today as they will be for years to come,” concludes Andrea Stenhamre.
The collection will be available online and in stores from Week 13, with the campaign running from Week 13 to Week 19.
