Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn. The collection will be launched in stores and online on October 16th. 

- In collaboration with Sanna, we have visualized and created a collection together that lifted kay/day's aesthetic to a new dimension. The fact that Sanna already genuinely likes kay/day has made the process even more rewarding. Her perspective and personality have given it an extra edge," says Gabrielle Grennard, designer for kay/day at Kappahl Group.  

It was a couple of years ago that creator and influencer Sanna Jörnvik Déman discovered kay/day. Now, two years later, her name is on two unique collections - a result of the exciting design collaboration with the team behind kay/day.  

-The collection is exactly what I want to wear in the fall. Soft garments in a timeless and classic design that gives a nice, feminine silhouette. This autumn, I will use the knitted lounge sets every day," says Sanna about the new collaboration.  

The capsule collection consists of both everyday and lounge pieces, made to be loved for a long time to come. All in well-crafted, tasteful design with a focus on structures, details and carefully selected materials that keep you warm in the autumn and winter months. Garments to live in from morning to night - from nights at home to days on the town.  

As always, kay/days garments are made from carefully selected materials, here with a focus on RWS-certified, undyed wool in its natural colour palette.