Welcome to the Kappahl Group
Welcome to the Kappahl Group
We are one of the leading fashion companies in the Nordic region, with over 330 stores in five countries and online sales in 20 markets. Being able to love fashion and also be part of a sustainable future is a matter of course for us. Our Kappahl and Newbie brands are underpinned by the vision to create a responsible world of fashion. Welcome to the Kappahl Group!
This is the Kappahl Group
We have been providing affordable and responsible fashion to millions of customers since 1953. With our Kappahl and Newbie brands, we are one of the leading fashion companies in the Nordic region.
Sustainability
Is it possible to love fashion and be part of a sustainable future at the same time? We are confident that it is!
Work with us
Together we are challenging and developing the fashion industry. It’s a mission that involves a variety of roles, ranging from design and product development to warehouse and sales. You’re welcome to join us on our journey!
330+
stores in Sweden, Norway, Finland, Poland and the UK.
20+
online markets in Europe and Asia.
4,000
employees in eight countries in Europe and Asia.
Net zero
by 2040, the Kappahl Group will have net zero carbon emissions.
Latest news
February 4, 2025
Another Step Towards Increased Circularity – Kappahl Group Launches Second-Hand Service Online
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
January 29, 2025
Newbie celebrates 15 years with iconic products and limited collections
Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.
January 28, 2025
New Record Fundraising: SEK 5.85 Million Raised for Children's Rights Organizations in 2024
Supporting children and young people through partnerships with children’s rights organizations has been a priority for Kappahl Group since 2006. In 2024, a new milestone was reached – an impressive SEK 5.85 million was raised during the financial year, thanks to the joint efforts of Kappahl and its customers. The funds will be used to bring hope to children and young people facing tough circumstances, through local children’s rights organizations in the markets where Kappahl operates. In Sweden, the donation will go to Bris (Children’s Rights in Society).
