New Record Fundraising: SEK 5.85 Million Raised for Children's Rights Organizations in 2024

The need for support for children and young people is steadily increasing. During the Christmas holidays alone, calls to Bris increased by 23% compared to the previous year. Magnus Jägerskog, Secretary General of Bris, explains:

“More and more children are reaching out to Bris through our helpline and counselling centres. Often, these conversations touch on difficult and heavy topics. The most common reason for contacting Bris is mental health issues. At the same time, every single contact is a first step toward change – when children open up, there is hope. Bris is always here to offer support, no matter what, and this becomes especially important when other societal systems fall short or are unavailable. This is why it’s so crucial for companies like Kappahl Group to engage in children’s rights. It’s fantastic to see their fundraising efforts breaking records. Together, we’re building a better society for children.”

For Kappahl, the collaboration with children’s rights organizations is a source of pride among employees and is deeply aligned with the company’s values around diversity and inclusion in society. This work sparks tremendous engagement across the organization and creates a strong sense of unity and shared responsibility. Today, Kappahl Group is one of Bris’s largest corporate partners.

“Children’s rights and the ability to be yourself are causes that resonate deeply with both our customers and employees. Across our organization, the commitment spans all departments – from purchasing and marketing to warehouse staff, IT, and our dedicated sales associates in our stores. It’s this combination of teamwork and passion that truly makes a difference. Together with our amazing customers, we’re a force to be reckoned with,” concludes Anna Andihn, Vice President HR & Communications at Kappahl Group.

Kappahl Group has long-standing partnerships with organisations in the countries where it has stores – Sweden, Norway, Finland and Poland – that support children and young people who are struggling. The collaboration highlights the important work of the organisation, what the collected means are used for, and brings out the message that all children and young people are just fine just the way they are.

• Sweden – Bris
• Norway – Kors på Halsen
• Finland – Mannerheimförbundet
• Poland – Empowering Children Foundation